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Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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2
Understanding and modeling the dynamics of business-to-business relationships
Biggemann, Sergio
- In:
Organizational culture, business-to-business …
,
(pp. 179-326)
.
2010
Persistent link: https://www.econbiz.de/10009298642
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