Search Results - subject:"S–O–R model"

Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust

Anisimova, Tatiana; Mavondo, Felix; Weiss, Jan - In: Journal of marketing communications 25 (2019) 2, pp. 180-203

Persistent link: https://www.econbiz.de/10012203280

Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users

Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202

Persistent link: https://www.econbiz.de/10012037771

Moderating effects of situational characteristics on impulse buying

Jung Chang, Hyo; Yan, Ruoh-Nan; Eckman, Molly - In: International Journal of Retail & Distribution Management 42 (2014) 4, pp. 298-314

Purpose – Guided by the Stimulus-Organism-Response (S-O-R) model, this study aimed to investigate direct and indirect … restricted budgets. Originality/value – This study expands the application of the S-O-R model in the context of apparel by …

Persistent link: https://www.econbiz.de/10014804363

Moderating effects of situational characteristics on impulse buying

Chang, Hyo Jung; Yan, Ruoh-nan; Eckman, Molly - In: International journal of retail & distribution management 42 (2014) 4, pp. 298-314

Persistent link: https://www.econbiz.de/10010380578

Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives

Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101

Persistent link: https://www.econbiz.de/10010360056

What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences

Zhang, Hong; Lu, Yaobin; Gupta, Sumeet; Zhao, Ling - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1017-1030

Persistent link: https://www.econbiz.de/10010466480

Simulating in-store lighting and temperature with visual aids: methodological propositions and S-O-R effects

Briand-Decre, Gwenaëlle; Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2013

Lighting and temperature are two important stimuli in sensory marketing. However, these stimuli have not yet been studied in controlled retail environments. The objective of this research is twofold: to propose a methodology to infer the effect of different levels of lighting and temperature in...

Persistent link: https://www.econbiz.de/10011144034

Simulating in-store lighting and temperature with visual aids : methodological propositions and S-O-R effects

Decré, Gwenae͏̈lle Briand; Pras, Bernard - In: The international review of retail, distribution and … 23 (2013) 4, pp. 363-393

Persistent link: https://www.econbiz.de/10009788551