Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"S-D logic theory"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
2
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Relationship marketing
2
Affective commitment
1
Brand loyalty
1
Brand management
1
Customer engagement
1
Customer integration
1
Data protection
1
Datenschutz
1
Gamification
1
Internet marketing
1
Kundenintegration
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markentreue
1
Motivation
1
Online-Marketing
1
S-D logic theory
1
SMMa
1
SOR theory
1
Self-brand connection
1
Service-Dominant Logic
1
Service-dominant (S-D) logic theory
1
Service-dominant logic
1
Social Web
1
Social web
1
brand loyalty
1
community engagement
1
privacy calculus
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ahmad, Sohail
1
Iqbal, Ahmad
1
Jain, Sheetal
1
Li, Liang
1
Mishra, Sita
1
Sarki, Irshad Hussain
1
Saxena, Garima
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beyond likes and shares : the secret to building stronger brands on social media from a privacy calculus perspective
Ahmad, Sohail
;
Li, Liang
;
Iqbal, Ahmad
;
Sarki, Irshad …
- In:
International journal of internet marketing and …
22
(
2025
)
1
,
pp. 72-97
Persistent link: https://www.econbiz.de/10015468244
Saved in:
2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
