Search Results - subject:"S-O-R model"

What drives consumers to use P2P payment systems? : an analytical approach based on the stimulus-organism-response (S-O-R) model

Irimia-Diéguez, Ana; Liébana-Cabanillas, Francisco; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 149-173

used in Spain. This study proposes a theoretical framework based on the Stimulus-Organism-Response (S-O-R) model and …

Persistent link: https://www.econbiz.de/10015372672

Examining green packaging, branding, and eco-labeling strategies : the case of young consumers' perceptions and responses in F&B industry

Nguyen Quoc, Tai; Nghiem Phuc, Nhan; Ngoc Hong Duong - In: Cleaner and responsible consumption 16 (2025), pp. 1-10

- Organism - Response (S-O-R) model, the current research investigates factors affecting young Vietnamese consumers' perceptions …

Persistent link: https://www.econbiz.de/10015396764

The impact of strategic corporate social responsibility on organizational resilience : an exploratory case study based on Tesla

Liu, Xiaoping; Zhou, Yishu - In: Administrative Sciences : open access journal 15 (2025) 6, pp. 1-25

, we applied stakeholder theory, grounded theory, and the Stimulus-Organism-Response (S-O-R) model to construct a …

Persistent link: https://www.econbiz.de/10015435485

Cognitive and affective factors in AI virtual influencer marketing: A stimulus-organism-response and pleasure-arousal-dominance model approach

Gan, Chin Lay; Lee, Yi Yong; Liew, Tze Wei; Tan, Su-Mae; … - In: Digital Business 5 (2025) 2, pp. 1-17

Despite the exponential rise of AI-powered virtual influencer (VI), the role of user-centric elements, particularly experiential content and emotional factors in shaping consumer decision-making remains underexplored. This study adopts the Stimulus-Organism-Response (S-O-R) framework and...

Persistent link: https://www.econbiz.de/10015612042

What drives consumers to use P2P payment systems? An analytical approach based on the stimulus-organism-response (S-O-R) model

Irimia-Diéguez, Ana; Liébana-Cabanillas, Francisco; … - In: European Journal of Management and Business Economics … 34 (2025) 2, pp. 149-173

used in Spain. This study proposes a theoretical framework based on the Stimulus-Organism-Response (S-O-R) model and …

Persistent link: https://www.econbiz.de/10015454503

Social commerce attributes, customer engagement and repurchase intention in social commerce platforms : a stimulus-organism-response approach

Herzallah, Fadi; Abosamaha, Amer J.; Salameh, Salameh … - In: Journal of open innovation : technology, market, and … 11 (2025) 4, pp. 1-12

The integration of social interactions with e-commerce has given rise to social commerce, creating digital environments where consumers engage with each other while shopping. Despite growing research on customer engagement in social commerce, there remains a limited understanding of how specific...

Persistent link: https://www.econbiz.de/10015557186

Cognitive and affective factors in AI virtual influencer marketing : a stimulus-organism-response and pleasure-arousal-dominance model approach

Gan, Chin Lay; Lee, Yi Yong; Liew, Tze Wei; Tan, Su-Mae; … - In: Digital business 5 (2025) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10015564652

Drivers of consumer's willingness to pay for fair trade food products : the role of positive and negative emotions

Fernández-Ferrín, Pilar; Castro-González, Sandra; … - In: International review on public and non-profit marketing 21 (2024) 1, pp. 131-154

Persistent link: https://www.econbiz.de/10014501190

Research on the impact of streamers' linguistic emotional valence on live streaming performance in live streaming shopping environments

Ma, Xiangyang; Chen, Hongzhong; Lang, Xiaoping; Li, Tieshan - In: Journal of retailing and consumer services 81 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015125116

Achieving sustainability : determinants of conscious green purchasing behavior during the COVID-19 pandemic

Yang, Xianchuan; Jiang, Jiayun; Chen, Shih-Chih - In: Business strategy and the environment 32 (2023) 4, pp. 2229-2244

Persistent link: https://www.econbiz.de/10014328881