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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
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Employees' emotional reactions to customer deal requests
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10011489599
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Customer engagement : exploring customer relationships beyond purchase
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Morgan, Robert M.
- In:
Journal of marketing theory and practice
20
(
2012
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10009551731
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