Gil Saura, Irene; Berenguer Contrí, Gloria; … - In: Journal of business economics and management 26 (2025) 2, pp. 378-399
sense, it is vital to understand how relationships develop and what factors lead to satisfaction among the stakeholders … environment. A novel model is postulated to explain the factors that lead to satisfaction among tourism businesses by considering … technology, customer orientation, sustainability, and brand equity as key antecedents for social and economic satisfaction in B2B …