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Search: subject:"SB perceived value"
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SB perceived value
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Diallo, Mbaye Fall
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European Business Review
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European business review : EBR ; the official journal of the International Management Centres, Europe
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The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Saved in:
2
The influence of image and consumer factors on store brand choice in the Brazilian market : Evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steve
;
Sparks, Leigh
- In:
European Business Review
27
(
2015
)
5
,
pp. 495-512
-image, store image perceptions,
SB
perceived
value
and SB purchase intention have significant and positive direct or indirect …
Persistent link: https://www.econbiz.de/10014714237
Saved in:
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