This study offers a thorough examination of viral marketing research during the last two decades to uncover the changing nature of the field. Bibliometric analysis methods are used to analyze 791 peer-reviewed articles written by 1,820 authors and indexed in Scopus and Web of Science (WoS). The...

Research published about the restaurant industry has experienced consistent growth over the past few decades. Yet, a comprehensive bibliometric review of this research has not been performed. This study aimed to perform such a review by examining peer-reviewed articles (n = 792) focused on...

This study conducts a detailed examination of Borsa Istanbul Review (BIR) from 2013 to 2023, employing bibliometric analysis, regression analysis, and structural topic modeling (STM) to explore its scholarly impact, authorship patterns, and thematic evolution. Our bibliometric analysis reveals a...

Customer relationship management (CRM) has become a critical strategy for higher education institutions (HEIs) to enhance student engagement, institutional efficiency, and digital transformation. Despite its growing adoption, the evolution of CRM research in HEIs, including key contributors,...

Generative Artificial Intelligence (GAI) is emerging as a promising tool with which to improve strategic decision-making in a business environment characterized by increasing complexity. There are external and internal factors that are part of the success of entrepreneurial initiatives. Relevant...

This research expands and updates a previous analysis of social entrepreneurship, incorporating the academic literature published between 2017 and 2024. Using the Web of Science database and Latent Semantic Analysis (LSA) technique, 1262 articles were analyzed, organized into three time periods...