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  • Search: subject:"SEMIOTICS"
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Year of publication
Subject
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Semiotics 72 Semiotik 65 Brand management 14 Markenführung 14 semiotics 14 Consumer behaviour 11 Konsumentenverhalten 11 Advertising 9 Brand 7 Brand image 7 Markenartikel 7 Markenimage 7 Werbung 7 Advertising effects 6 Theorie 6 Theory 6 Werbewirkung 6 Marketing 5 Visualisierung 5 Visualization 5 communication 5 Communication 4 Kommunikation 4 Publizitätsverhalten 4 Börsengang 3 Cognition 3 Cultural identity 3 Kognition 3 Kulturelle Identität 3 Management Instruments 3 Prognose 3 commensality 3 identity 3 pragmatics 3 semiotic analysis 3 Aktiengesellschaft 2 Authenticity 2 BPMN 2 Betriebliches Informationssystem 2 Bilanzanalyse 2
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Online availability
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Free 98 CC license 3
Type of publication
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Book / Working Paper 68 Article 30
Type of publication (narrower categories)
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Article in journal 12 Aufsatz in Zeitschrift 12 Working Paper 12 Arbeitspapier 10 Graue Literatur 10 Non-commercial literature 10 Article 2 Aufsatz im Buch 2 Aufsatzsammlung 2 Book section 2 Collection of articles of several authors 2 Sammelwerk 2 Hochschulschrift 1 Thesis 1 research-article 1
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Language
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English 70 Undetermined 19 German 6 French 3
Author
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Rossolatos, George 11 Henselmann, Klaus 6 Klein, Martin 6 Liu, Kecheng 3 Lorino, Philippe 3 Maier, Christian 3 Raschdorf, Florian 3 Corciolani, Matteo 2 Craciunescu, Ana 2 Côrte-Real, Ana 2 Darpy, Denis 2 Herrmann-Pillath, Carsten 2 Lencastre, Paulo 2 Michell, Vaughan 2 Mingers, John 2 Omoteso, Kamil 2 Pasquier, Martial 2 Puntoni, S. 2 Pérez Fernández, José María 2 Ramaprasad, Arkalgud 2 Ritson, Mark 2 Sabatini, Gaetano 2 Sandu, Antonio 2 Schroeder, Jonathan E. 2 Tehrani, Jasmine 2 Vasilescu, Ruxandra 2 Abdul Hamid, Bahiyah 1 Adam, Ibrahim Osman 1 Adegbite, Emmanuel 1 Aleksandrova, Elena 1 Bailesteanu, Gheorghe 1 Bandara, Priyantha 1 Benfell, Adrian 1 Bonarou, Christina 1 Brandt, Per Aage 1 Brannen, Mary Yoko 1 Bublitz, Jan 1 Burroughs, James E. 1 Burrows, Leigh 1 Bye, Rolf Johan 1
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Institution
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ESSEC Business School 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Faculdade de Economia e Gestão, Universidade Católica Portuguesa 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2 kassel university press 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Faculteit der Economische Wetenschappen en Bedrijfskunde, Vrije Universiteit 1 Université Paris-Dauphine 1 Université Paris-Dauphine (Paris IX) 1 Área de Entorno Económico, Instituto de Empresa 1
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Published in...
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Working Papers in Accounting Valuation Auditing 4 ESSEC Working Papers 3 MPRA Paper 3 Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009 2 Review of Applied Socio-Economic Research 2 Working Papers de Gestão (Management Working Papers) 2 Working paper / Institut de Hautes Études en Administration Publique 2 Working papers / University of Kent, Kent Business School 2 Working papers in accounting valuation auditing 2 Accounting and Finance Occasional Paper Series 1 Annals - Economy Series 1 Athens journal of business & economics : AJBE 1 Copenhagen discussion papers 1 Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics 1 Department of Economics working paper 1 ERIM Report Series Reference 1 ERIM Report Series Research in Management 1 ERIM report series research in management 1 EcoForum 1 Economics Papers from University Paris Dauphine 1 Human relations : towards the integration of the social sciences 1 International Marketing Review 1 International marketing review 1 Istanbul Commerce University Journal of Social Sciences 1 Journal of Artificial Societies and Social Simulation 1 Journal of Industrial Engineering and Management (JIEM) 1 Journal of Tourism, Heritage & Services Marketing : JTHSM 1 Journal of business anthropology 1 Journal of business ethics : JBE 1 Journal of industrial engineering and management : JIEM 1 Journal of institutional economics 1 Marshall School of Business Working Paper 1 Open Access publications from Université Paris-Dauphine 1 Organizational research methods : ORM 1 PhD series / Copenhagen Business School 1 Postmodern Openings 1 Quaestus Multidisciplinary Research Journal 1 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Serie Research Memoranda 1 South Asian journal of marketing 1
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Source
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ECONIS (ZBW) 63 RePEc 27 EconStor 4 BASE 3 Other ZBW resources 1
Showing 1 - 10 of 98
Cover Image
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla - In: Athens journal of business & economics : AJBE 10 (2024) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
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City governance and visual impression management : visual semiotics and the Biccherna panels of Siena
Davison, Jane; Giovannoni, Elena - In: Human relations : towards the integration of the social … 76 (2023) 11, pp. 1767-1801
Persistent link: https://www.econbiz.de/10014430098
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Sensitizing social interaction with a mode-enhanced transcribing process
Li, Qian - In: Organizational research methods : ORM 27 (2024) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10014581617
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Exploring authenticity meanings in the global-local continuum : semiotic insights from the Måneskin case
Corciolani, Matteo - In: International marketing review 41 (2024) 6, pp. 1161-1189
Persistent link: https://www.econbiz.de/10015202379
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Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case
Corciolani, Matteo - In: International Marketing Review 41 (2024) 6, pp. 1161-1189
the band’s incoherently merging local and non-local elements. Originality/value The proposed structural semiotics approach … semiotics to effectively communicate authenticity. …
Persistent link: https://www.econbiz.de/10015348245
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Paper, finance and semiotics: The symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - In: The Journal of European Economic History (JEEH) 52 (2023) 2, pp. 11-31
Persistent link: https://www.econbiz.de/10015206825
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Economic analyses of repugnant market transactions : a modest typology
Cserne, Péter - In: Journal of institutional economics 19 (2023) 6, pp. 930-943
Persistent link: https://www.econbiz.de/10014436648
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Paper, finance and semiotics : the symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - In: The journal of European economic history 52 (2023) 2, pp. 11-31
Persistent link: https://www.econbiz.de/10014507099
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The escalation of organizational moral failure in public discourse : a semiotic analysis of Nokia’s Bochum plant closure
Wessel, Lauri; Ruotsalainen, Riku; Schildt, Henri; … - In: Journal of business ethics : JBE 184 (2023) 2, pp. 459-478
Persistent link: https://www.econbiz.de/10014287006
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to … level of unconditioned response. Practical implications - A better understanding of semiotics may reinforce other areas of … example of how marketing could use semiotics in conjunction with quantitative methods to determine an audience's response and …
Persistent link: https://www.econbiz.de/10014424540
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