Omri, Anis; Frikha, Mohamed - Institut de Préparation à l'Administration et à la … - 2014
literature by proposing a new approach in order to build an average cognitive map for the explanation of small businesses …This paper aims at drawing up an average cognitive map in order to explain the failure factors of Tunisian small … businesses. The method adopted in our study is the cognitive approach. Our study extends entrepreneurship literature and previous …