Brands can be one of a company's most valuable intangible assets and a lever to generate value. As a source of added value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides, it is necessary to propose a brand management strategy....

SMEs are considered to be important drivers of economic growth and development throughout the world but to deliver true economic benefits, they need to grow into sustainable, profitable businesses. Expanding into foreign markets provides an excellent vehicle for growth but many hurdles stand in...

SMEs are considered to be important drivers of economic growth and development throughout the world but to deliver true economic benefits, they need to grow into sustainable, profitable businesses. Expanding into foreign markets provides an excellent vehicle for growth but many hurdles stand in...