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Year of publication
Subject
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Mobile Marketing 104 Mobile marketing 104 Internet marketing 56 Online-Marketing 56 Consumer behaviour 51 Konsumentenverhalten 51 Mobile communications 45 Mobilkommunikation 45 Advertising 42 Werbung 42 Advertising effects 35 Werbewirkung 35 Mobile Business 19 Mobile business 19 Mobile phone 17 Mobiltelefon 17 Mobile Anwendung 16 Mobile application 16 SMS 14 Social Web 13 Social web 13 Marketing management 11 Marketingmanagement 11 Deutschland 9 E-commerce 9 Electronic Commerce 9 Germany 9 Beziehungsmarketing 8 Relationship marketing 8 Theorie 8 Theory 8 Innovation adoption 7 Innovationsakzeptanz 7 mobile marketing 7 Internet 6 Online retailing 6 Online-Handel 6 Target group 6 Zielgruppe 6 Digitalisierung 5
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Online availability
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Free 137 CC license 11
Type of publication
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Book / Working Paper 92 Article 45
Type of publication (narrower categories)
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Article in journal 36 Aufsatz in Zeitschrift 36 Graue Literatur 24 Non-commercial literature 24 Working Paper 19 Arbeitspapier 17 Hochschulschrift 8 Thesis 6 Aufsatzsammlung 2 Article 1
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Language
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English 109 Undetermined 17 German 11
Author
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Alan, Sule 4 Chiguvi, Douglas 4 Karlan, Dean 4 Zinman, Jonathan 4 Batista, Catia 3 Blanco, Mariana 3 Cemalcılar, Mehmet 3 Fafchamps, Marcel 3 Hofacker, Charles 3 Vicente, Pedro C. 3 Agatz, Niels 2 Ahmed, Mehmood 2 Banerjee, Syagnik (Sy) 2 Bauer, Hans H. 2 Baye, Irina 2 Camacho, Adriana 2 Conover, Emily 2 D'Andria, Diego 2 Donaldson, Jeff 2 Fleischmann, Moritz 2 Gray, Brendan 2 Jeanjean, François 2 Keller, Helmut 2 Kgetho, Keofe Tender 2 Lurie, Nicholas H. 2 Mahambo, Collen 2 Manchanda, Puneet 2 Nunen, Jo A. E. E. van 2 Pau, L-F. 2 Pau, Louis-Francois 2 Reiz, Tim 2 Ruyter, Ko de 2 Sapi, Geza 2 Savelsbergh, Martin 2 Seeber, Günther 2 Shankar, Venkatesh 2 Simonsen, P. 2 Tanakinjal, Geoffrey H. 2 Vargas, Juan Fernando 2 Yousaf, Zahid 2
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Institution
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Inter-American Development Bank 3 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 UNIVERSIDAD DEL ROSARIO 2 Department of Economics, Adam Smith Business School 1 International Food Policy Research Institute (IFPRI) 1 National Bureau of Economic Research 1 UNIVERSIDAD DE LOS ANDES-CEDE 1 University of Stellenbosch. Faculty of Economic and Management Sciences. Graduate School of Business. 1 Universität St. Gallen 1 WIK-Consult GmbH 1
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Published in...
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IDB Publications (Working Papers) 3 Cogent business & management 2 ERIM Report Series Research in Management 2 Expert journal of marketing 2 Journal of retailing and consumer services 2 Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Schriften der Wissenschaftlichen Hochschule Lahr 2 Working paper / National Bureau of Economic Research, Inc. 2 ASEAN marketing journal : Association of Southeast Asian Nations marketing journal 1 Annals of Faculty of Economics 1 Annals of University of Craiova - Economic Sciences Series 1 Arab economic and business journal 1 Asian Economic and Financial Review 1 BORRADORES DE INVESTIGACIÓN 1 BREAD working paper 1 CAPRi working papers 1 Contemporary economics 1 DICE discussion paper 1 DOCUMENTOS CEDE 1 DOCUMENTOS DE TRABAJO / UNIVERSIDAD DEL ROSARIO 1 Discussion paper series / IZA 1 Discussion papers 1 Dutch Journal of Finance and Management 1 Dutch journal of finance and management 1 ERIM Ph. D. series research in management / Erasmus Institute of Management 1 ERIM report series research in management 1 Energies 1 Environmental and resource economics 1 FRB of Cleveland Working Paper 1 Final report / WIK-Consult 1 Fox School of Business Research Paper 1 HWWA discussion paper 1 IFRO Working Paper 1 IZA Discussion Papers 1 International journal of economic perspectives : IJEP 1 International journal of industrial organization 1 International journal of management and economics 1 International tax and public finance 1 JRC working papers on taxation and structural reforms 1 Journal of current issues and research in advertising 1
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Source
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ECONIS (ZBW) 112 RePEc 21 EconStor 3 BASE 1
Showing 1 - 10 of 137
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The nexus between customer service platforms (SMS) and customer satisfaction in the retail clothing stores
Chiguvi, Douglas - 2023
Persistent link: https://www.econbiz.de/10014281623
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Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed; Baidoun, Samir; Wady, Rushdy; … - In: Journal of marketing communications 29 (2023) 7, pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
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Assessing the suitability of digital advertising formats for products from diverse business sectors : insights from experts
Zemlickienė, Vaida; Palomo-Domínguez, Isabel; … - In: Contemporary economics 19 (2025) 1, pp. 59-73
Different companies need to spread the word about products; advertising agencies need to make rational decisions, simplify decision-making, find the best alternative, and increase the reach of potential users. While demographic, geographic, etc. factors are recognized when selecting advertising...
Persistent link: https://www.econbiz.de/10015338608
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In-app advertising : a systematic literature review and implications for future research
Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - In: Spanish journal of marketing 28 (2024) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10015190347
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A model of mobile app and ad platform markets
Zennyo, Yusuke - In: International journal of industrial organization 97 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015181861
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Amplifying off-site purchases with on-site retail media advertising
Zenetti, German; Pauwels, Koen - In: Journal of interactive marketing 59 (2024) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10015159119
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Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors
Vinh Truong - 2024
Persistent link: https://www.econbiz.de/10015138150
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Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015097558
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Customer recognition and mobile geo-targeting
Baye, Irina; Hanspach, Philip; Reiz, Tim; Sapi, Geza - In: Review of industrial organization 64 (2024) 4, pp. 615-644
Persistent link: https://www.econbiz.de/10014546208
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ARvolution : decoding consumer motivation and value dimensions in augmented reality
Schultz, Carsten D.; Kumar, Harish - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015084894
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