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Impressive insults : how do consumers respond to self-deprecating advertisements?

Kale, Vaishnavi; Sayin, Eda - In: Psychology & marketing 41 (2024) 11, pp. 2695-2710

Persistent link: https://www.econbiz.de/10015133882

Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture

Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231

Persistent link: https://www.econbiz.de/10012104204

Green not (only) for profit: an empirical examination of the effect of environmental-related standards on employees’recruitment

Grolleau, Gilles; Mzoughi, Naoufel; Pekovic, Sanja - Département Sciences Sociales, Agriculture et … - 2012

Thanks to an original database on French firms we investigate the impact of environmental-related standards on employees’ recruitment. Using a bivariate probit model, we show that voluntary environmental-related standards (i.e., ISO 14001 standard, organic labeling, fair trade, etc.) improve...

Persistent link: https://www.econbiz.de/10010780165