Becker, Annika; Waldner, Carolin; Nitsch, Laura J.; … - In: Nonprofit management & leadership 33 (2023) 3, pp. 511-533
, presenting a conceptual framework that distinguishes between high, moderate, and low credibility of a social enterprise …, the authors demonstrate that attitude toward a social enterprise, subjective norm, perceived behavioral control, and …, ultimately, the intention to support a social enterprise by purchasing its products increases with the social enterprise …