Search Results - subject:"SOCIAL NETWORK"

Can information and communication overload influence smartphone app users' social network exhaustion, privacy invasion and discontinuance intention? : a cognition-affect-conation a...

Pang, Hua; Ruan, Yang - In: Journal of retailing and consumer services 73 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014303381

Predictive analytics on emotional data mined from digital social networks with a focus on financial markets

Nann, Stefan - 2020

Persistent link: https://www.econbiz.de/10012419570

The effect of marketing activities on the brand recognition, brand familiarity, and purchase intention on the SNS of franchise companies

Chun, Tae Yoo; Lee, Dong Keol; Park, No Hyun - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 955-966

Persistent link: https://www.econbiz.de/10012671846

An exploratory data analysis of the #crowdfunding network on Twitter

Lynn, Theo; Rosati, Pierangelo; Nair, Binesh; Mac an … - In: Journal of open innovation : technology, market, and … 6 (2020) 3/80, pp. 1-22

hashtag #crowdfunding through the lens of social network theory. Using a dataset of 2,732,144 tweets published during a …

Persistent link: https://www.econbiz.de/10012296805

Global connections and the structure of skills in local co-worker networks

Lőrincz, László; Chihaya, Guilherme Kenji; Hannák, … - 2020

Social connections that reach distant places are advantageous for individuals and firms by providing access to new skills and knowledge. However, systematic evidence on how firms work up global knowledge access is still missing. In this paper, we analyse how global work connections relate to...

Persistent link: https://www.econbiz.de/10012284846

Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

MajlesiRad, Zahra; Shoushtari, Abdol Hamid Haji pour - In: Future Business Journal 6 (2020) 19, pp. 1-19

of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency … strategies. The research has been done among users of social network sites that live in the north of Tehran (district nos. 1, 2 … showed a significant impact of social network sites marketing on tendency to luxury brand. The research offers implications …

Persistent link: https://www.econbiz.de/10012308420

Impact of social media on metal health : a case of Kathmandu valley

Shah, Ayush Bikram - In: Nepalese journal of economics : a publication of … 6 (2022) 2, pp. 59-71

Persistent link: https://www.econbiz.de/10013448979

The effect of big five personality traits on social network usage among the young generation

Shahreki, Javad; Ling, Tan Siew; Nor Fauziana Ibrahim; … - In: International journal of business excellence : IJBEX 26 (2022) 3, pp. 378-397

Persistent link: https://www.econbiz.de/10013198300

Recommendation matters : how does your social capital engage you in eWOM?

Baykal, Bilge; Hesapci Karaca, Özlem - In: Journal of consumer marketing 39 (2022) 7, pp. 691-707

Persistent link: https://www.econbiz.de/10013535920

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421