The digital environment, which includes the Internet and social networks, is propitious for digital marketing. However, the collection, filtering and analysis of the enormous, constant flow of information on social networks is a major challenge for both academics and practitioners. The aim of...

Does social recognition motivate prosocial individuals? We run large-scale experiments at Italy's main blood donors association, testing social recognition in social media and peer groups. We experimentally disentangle visibility concerns and peer comparisons, and study how exposure to different...

Small and medium-sized enterprises (SMEs) that participate in network platforms can effectively overcome resource bottlenecks and reduce the impact of the coronavirus pandemic of 2019. However, the reasons for this phenomenon remain unclear. To further investigate this issue, we selected 310...