encouraging consumers to eat less meat. We present main research directions in social network theory and highlight the distinction … one way in which social network insights can contribute to meat reduction research, we then present results from a … implementation stage. We end by outlining future research directions for social network research regarding meat reduction. …

of networks. Design/methodology/approach - The present study adopts the social network analysis as an approach and the …

focused on giving free samples to potential customers. Hence, the importance of analyzing a social network becomes evident. To …, the social network structure, which is critical for selecting the seed nodes; and third, people's valuation of the product …