Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-13
issue by differentiating between the two main approaches used by SMEs in the management of their social networks (internal … SMEs over an eight-year period (between October 2015 and October 2023). The results show that when social networks are …'s operating revenue. On the contrary, when the management of social networks is outsourced to specialized professionals (and …