Rodríguez-Santos, M.; González-Fernández, Ana; … - In: Quality & Quantity: International Journal of Methodology 47 (2013) 2, pp. 881-895
The current study aims to take an in-depth look at the perceived image of an inland cultural tourism destination. This destination has traditionally had a weak image, making it important to study the components of this image and the factors influencing it in order to identify the best strategies...