This paper is part of a broader empirical research study about Brazilian industrial firms with innovative characteristics. The study involved more than 70 enterprises in the sample. Its aim was to provide inferences on the relationships between the management of sources of technological...

Consumer new product adoption and preference evolution or learning may be influenced by intrinsic or internal factors (e.g., usage experiences, personal characteristics), external influences (e.g., social effects, media), and marketing activities of the firm. Moreover, the preference evolution...