Logistics and marketing are both corporate functions that are critical for the competitive position of an organisation. Traditionally, logistics has been seen as a passive tool supporting marketing, while more recent research publications have stressed the strategic importance of logistics. Here...

Whether societal marketing is regarded as a legitimate and ecessary aspect of marketing in the tobacco and liquor industries is investigated. A review of previous research on societal marketing has been undertaken. The views of both industries are discussed and some conclusions are made with...