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The influence of music content marketing on user satisfaction and intention to use in the metaverse : a focus on the SPICE model

Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 2, pp. 141-155

hypotheses between the metaverse seamlessness, presence, interoperability, concurrence, and economic flow (SPICE) model factors … meaningful, and this study presents the value of music content marketing in the metaverse through the metaverse SPICE model. …

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