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Search: subject:"SPONSORSHIP"
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Subject
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Sponsorship
227
Sponsoring
213
Sports marketing
57
Sportmarketing
56
Consumer behaviour
49
Konsumentenverhalten
49
sponsorship
44
Advertising effects
34
Werbewirkung
34
Sport event
32
Sportveranstaltung
32
Sport
28
Sports
27
Football
25
Fußball
25
Brand image
21
Brand management
21
Deutschland
21
Germany
21
Markenführung
21
Markenimage
21
Professional sports
21
Profisport
21
Event-Marketing
19
Advertising
18
Event marketing
18
Internet marketing
18
Online-Marketing
18
Werbung
15
Fundraising
14
Marketing
13
Marketing management
12
Marketingmanagement
12
Sport organization
12
Sportorganisation
12
Sportsponsoring
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Guerilla marketing
9
Guerilla-Marketing
9
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Free
310
CC license
11
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Book / Working Paper
212
Article
97
Other
1
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Graue Literatur
52
Non-commercial literature
52
Article in journal
48
Aufsatz in Zeitschrift
48
Working Paper
45
Arbeitspapier
39
Article
12
Thesis
9
Hochschulschrift
7
Case study
2
Fallstudie
2
research-article
2
Aufsatzsammlung
1
Collection of articles written by one author
1
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English
227
Undetermined
55
German
18
Spanish
4
French
2
Polish
2
Romanian
1
Serbian
1
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Author
All
Scheinbaum, Angeline Close
11
Czarnitzki, Dirk
10
Cobbs, Joe
9
Grimpe, Christoph
9
Jensen, Jonathan A.
9
Lacey, Russell
9
Fleck-Dousteyssier, Nathalie
7
Mazodier, Marc
7
Dietl, Helmut
6
Nufer, Gerd
6
Berndt, Ernst R.
5
Cornwell, T. Bettina
5
Finney, R. Zachary
5
Glennerster, Rachel
5
Lee, Jean
5
Levine, Ruth
5
Williams, Heidi
5
Breuer, Christoph
4
Darnall, Nicole
4
Dimmock, Stephen G.
4
Hanke, Michael
4
Hottenrott, Hanna
4
Jin, ChangHyun
4
Kirchler, Michael
4
Kremer, Michael
4
Lawson, Cornelia
4
Lee, Jung-Yong
4
Pellens, Maikel
4
Toole, Andrew A.
4
Wang, Neng
4
Weizsäcker, Georg
4
Yang, Jinqiang
4
Alston, Mackenzie
3
Athey, Susan
3
Eckel, Catherine C.
3
Ellison, Glenn
3
Huang, Yimin
3
Koronios, Konstantinos
3
Laband, David N.
3
Maurer, Stephen M.
3
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Institution
All
National Bureau of Economic Research
5
Université Paris-Dauphine (Paris IX)
5
Fachhochschule Reutlingen / European School of Business
3
Université Paris-Dauphine
3
Department of Economics, Auburn University
2
International School for Social and Business Studies, Celje, Slovenia
2
Zentrum für Europäische Wirtschaftsforschung (ZEW)
2
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut de Préparation à l'Administration et à la Gestion (IPAG)
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Institut für Finanzwissenschaft, Fakultät für Volkswirtschaft und Statistik
1
Institut für Strategie und Unternehmensökonomik (ISU), Wirtschaftswissenschaftliche Fakutät
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
Instituto de Economía, Facultad de Ciencia Económicas y Administrativas
1
International Association for the Study of Insurance Economics
1
International Institute of Social and Economic Sciences
1
International Monetary Fund
1
International Monetary Fund (IMF)
1
London School of Economics (LSE)
1
Munich Business School
1
National Research University Higher School of Economics
1
Networks Financial Institute, Scott College of Business
1
Regional and International Economic Development Group, Management School
1
School of Economics, Universiteit Utrecht
1
University of Bonn, Germany
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Economics Papers from University Paris Dauphine
5
NBER Working Paper
5
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
International Journal of Sport Finance
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
ZEW Discussion Papers
4
KCS-Schriftenreihe
3
MSI
3
Open Access publications from Université Paris-Dauphine
3
Symphonya. Emerging Issues in Management
3
Working papers / Harvard Business School, Division of Research
3
Working papers / Institute for Strategy and Business Economics, University of Zurich
3
ZEW discussion papers
3
Auburn Economics Working Paper Series
2
Bonn Econ Discussion Papers
2
Cogent business & management
2
Darden Case
2
European Sport management quarterly : ESMQ
2
IZA Discussion Paper
2
International journal of sports marketing & sponsorship
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Munich Business School working paper
2
Tübinger Diskussionsbeitrag
2
Wirtschaftswissenschaftliche Diskussionspapiere
2
Working papers in economics and statistics
2
ZEW - Centre for European Economic Research Discussion Paper
2
jbm - Journal of Business Market Management
2
ИЗВЕСТИЯ САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА ЭКОНОМИКИ И ФИНАНСОВ
2
2019 Academic Research Colloquium for Financial Planning and Related Disciplines
1
APSTRACT: Applied Studies in Agribusiness and Commerce
1
Baltic Journal of Economic Studies
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business Systems Research (BSR)
1
Business history
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
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Source
All
ECONIS (ZBW)
219
RePEc
58
EconStor
18
BASE
10
Other ZBW resources
3
USB Cologne (business full texts)
2
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310
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1
Bourdieusian capital conversion during crises of socio-political legitimacy :
sponsorship
of the arts by Barclays Bank, 1972 to 1987
Jones, Ian G.
;
Wong, Nicholas D.
;
Herrero, Marta
; …
- In:
Business history
66
(
2024
)
6
,
pp. 1552-1579
Persistent link: https://www.econbiz.de/10015196356
Saved in:
2
Guidelines for
sponsorship
signaling within socially complex markets
Lin, Hsin-Chen
;
Bruning, Patrick F.
- In:
Business horizons
67
(
2024
)
1
,
pp. 19-30
Persistent link: https://www.econbiz.de/10014456139
Saved in:
3
Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, Liyu
;
Marder, Ben
;
Lacka, Ewelina
;
Colliander, Jonas
-
2025
Persistent link: https://www.econbiz.de/10015372974
Saved in:
4
Influencer activism : insights for effective partnership with brands and organizations
D'Arco, Mario
;
Branca, Generoso
;
Marino, Vittoria
; …
-
2025
Persistent link: https://www.econbiz.de/10015373254
Saved in:
5
Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement
Waltenrath, Adrian
- In:
Electronic markets : EM ; the international journal of …
34
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10015191253
Saved in:
6
Analyzing brand strategy on an international scale : the
sponsorship
performance cycle in formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Mazer, Alex
;
Tyler, …
- In:
Journal of international marketing
32
(
2024
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10015165177
Saved in:
7
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie
;
Nicholls, Montana
;
Ouschan, Robyn
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
Saved in:
8
Sport event vs. art event? : the effect of CSR-linked
sponsorship
event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
9
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
10
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
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