Yang, Seojeong; Kim, Yoonji; Choi, Seungho - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-27
step-by-step attempts to deal with disruption. Shinsegae affiliates and SSG.COM were chosen as the target companies for our … descriptive study. Shinsegae is one of the top three retail conglomerates in South Korea, owning various subsidiary brands. SSG.COM … retail industry. By reviewing SSG.COM's dynamic responses to disruptive innovation, we found that what makes its incumbents …
