Search Results - subject:"STANDARDIZATION"

Standardization of international marketing strategy by firms from a developing country

Zou, Shaoming; Andrus, David M.; Wayne Norvell, D. - In: International Marketing Review 14 (1997) 2, pp. 107-123

Examines empirically the standardization of international marketing strategy from the perspective of Colombian … exporting firms. Also investigates standardization of the finer aspects of the marketing mix variables than previous studies … have addressed. In addition, links marketing standardization to Colombian firms’ export intensity. Suggests that Colombian …

Persistent link: https://www.econbiz.de/10014827751

Heterogeneity vs. externalities in technological competition: A tale of possible technological landscapes

Dalle, Jean-Michel - In: Journal of Evolutionary Economics 7 (1997) 4, pp. 395-413

heterogeneity among agents. On the contrary, when global externalities are added, pure standardization almost always occurs. We …

Persistent link: https://www.econbiz.de/10005760510

Conceptualizing the global marketplace: marketing strategy implications

Hu, Michael Y. - In: Marketing Intelligence & Planning 15 (1997) 3, pp. 117-123

The debate over the standardization and/or localization of marketing strategy has proceeded without a sound theoretical …

Persistent link: https://www.econbiz.de/10014946572

Productivity improvements for a small “made‐to‐order” manufacturing environment

Shing Ong, Nan - In: Industrial Management & Data Systems 97 (1997) 7, pp. 251-258

Very little has been written on productivity improvements for a “made‐to‐order” manufacturing environment which is usually dominated by small manufacturing companies. Unlike large companies which are capable of applying just‐in‐time (JIT) philosophies to ensure high productivity...

Persistent link: https://www.econbiz.de/10014824716

Jahresbericht / DIN, Deutsches Institut für Normung e.V

Deutsches Institut für Normung - Berlin, West : DIN - 1982/83(1983)

Persistent link: https://www.econbiz.de/10000353156

DIN-Tätigkeitsbericht

Deutsches Institut für Normung - Berlin, West : DIN - 1981(1982)

Persistent link: https://www.econbiz.de/10000505565

Standardized poverty measurement

Wright, Robert E. - In: Journal of Economic Studies 23 (1996) September, pp. 3-17

-share analysis” and “direct standardization”, consistent with Sen’s (1976) influential axiomatic approach to poverty measurement …

Persistent link: https://www.econbiz.de/10005003227

Standardized poverty measurement

Wright, Robert E. - In: Journal of Economic Studies 23 (1996) 4, pp. 3-17

‐share analysis” and “direct standardization”, consistent with Sen’s (1976) influential axiomatic approach to poverty measurement …

Persistent link: https://www.econbiz.de/10014863485

Compatibility Standards And Industry Competition: Two Case Studies

Lehr, William - In: Economics of Innovation and New Technology 4 (1996) 2, pp. 97-112

Case histories of two data communication interfaces provide evidence of complex strategic behavior in the setting of voluntary compatibility standards. These cases show how subtle differences in the design of standards development organizations affect incentives to cooperate, giving rise to...

Persistent link: https://www.econbiz.de/10009205328

Tätigkeitsbericht / Deutsches Institut für Normung

Deutsches Institut für Normung - Berlin, West : DIN - 1977/78(1978) - 1980/81(1981)

Persistent link: https://www.econbiz.de/10000352990