Chuang, Ming‐Ling; Donegan, James J.; Ganon, Michele W.; … - In: Cross Cultural Management: An International Journal 18 (2011) 4, pp. 443-463
standardization and localization. The authors describe the challenges faced by two retail giants, Walmart and Carrefour, as they … well‐known standardization of operations, whereas Carrefour has better adapted to the Chinese economic culture. Issues … two leading global retailers as they attempt to resolve the paradox presented by the competing demands for standardization …