Search Results - subject:"STEREOTYPES"

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 366-385

consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking … mediate attention. A control question for attitudes towards gender stereotypes was used. The degree of preference for … overcome gender stereotypes in advertising, to avoid advertising errors associated with unjustified sexualisation and …

Persistent link: https://www.econbiz.de/10014534826

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and Markets in Emerging Economies 14 (2023) 2, pp. 366-385

Persistent link: https://www.econbiz.de/10015401476

Discussion of: the effect of client gender and negotiation style on auditors' proposed audit adjustments

Alderman, Jillian - In: Advances in accounting : a research annual 62 (2023), pp. 1-4

Persistent link: https://www.econbiz.de/10014382189

Reducing prejudice with counter-stereotypical AI

Hermann, Erik; De Freitas, Julian; Puntoni, Stefano - In: Consumer psychology review 8 (2025), pp. 75-86

Persistent link: https://www.econbiz.de/10015327732

We are not who they think we are! : examining responses of qualified Tunisian immigrants in France to country-of-origin based image discrepancies

Bhatt, Mamta; Vakkayil, Jacob; Ben Romdhane, Maya - In: European management journal 43 (2025) 1, pp. 17-29

Persistent link: https://www.econbiz.de/10015333072

Smile or not smile : the effect of virtual influencers' emotional expression on brand authenticity, purchase intention and follow intention

Jiang, Kan; Qin, Meilian; Deng, Dejun; Zhou, Dailan - In: Journal of consumer behaviour 24 (2025) 2, pp. 962-981

Persistent link: https://www.econbiz.de/10015334510

Man up! : the mental health-feminine stereotype and its effect on the adoption of mental health apps

Lee, Jaewoo; Trudel, Remi - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 121-128

Persistent link: https://www.econbiz.de/10015358345

How do physical disability cues influence assumptions about consumer tastes? : unpacking the disability preference stereotype

Sluis, Helen van der; Samper, Adriana; Kristofferson, Kirk - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 916-936

Persistent link: https://www.econbiz.de/10015338661

Gendered artificial intelligence in marketing : behavioral and neural insights into product recommendations

Huang, Jiayue; Gu, Ruolei; Feng, Yi; Luo, Wenbo - 2025

Persistent link: https://www.econbiz.de/10015373382

When words matter : communal and agentic language on men and women's resumes

Madera, Juan M.; Ng, Linnea; Zajac, Stephanie; Hebl, Mikki - In: Journal of business and psychology 40 (2025) 2, pp. 479-496

Persistent link: https://www.econbiz.de/10015339827