Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate Communications: An International Journal 18 (2013) 1, pp. 135-160
respondents (158 in Cyprus and 156 in Greece) indicated their general attitudes towards female stereotypes in advertising and were … towards stereotypes in advertising do not have significant differences. General attitudes towards sex role portrayal in … general attitudes towards stereotypes in advertising and in attitudes towards specific stereotypical advertisements within …