Purpose – The public‐university‐government triple helix for sustainable development has been proposed, through introducing a new element (public) into the triple helix model while retaining the balance between economic growth and eco‐system development (Etzkowitz and Zhou). This study...

The market segmentation concept, which aims at meeting the specific needs of different customer groups, has been part and parcel of marketing science for many years. Primarily the technical literature focuses on the different ways of creating segments. Up till now, the way in which companies...