Ostrovskaya, Victoria; Yurev, Vladislav; Stepicheva, Olga; … - In: Review of Applied Socio-Economic Research 8 (2014) 2, pp. 124-131
The author explores the basic principles of marketing innovation, the point of view of modern scholars on marketing innovation, analyzes the dynamics of innovation in the use of marketing activities of domestic enterprises between 2003-2013, the dynamics of innovation in the use of marketing...