Purpose – The purpose of this paper is to examine the factors that have influenced the strategic role of the HR department in Western MNC subsidiaries in China between 1999 and 2006. Design/methodology/approach – The study is based on two sets of quantitative questionnaire data collected in...

Purpose – This paper addresses the strategic orientations (entrepreneurial orientation, learning orientation, and market orientation) of rapidly internationalizing small software companies. Design/methodology/approach – The empirical analysis is based on an intensive investigation of ten...

Purpose – The purpose of this paper is to describe strategy workshops organized for delivery company TNT Express Services by the Centre for Management Creativity at High Trenhouse Management Centre, Malham Moor, UK. Design/methodology/approach – Details the reasons for the workshops, the...

Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...

Purpose – Using the product classification proposed by the Commodity School as it was originally expressed and later developed, this research aims to focus on defining pricing strategies for specific corporate objectives, that is, profit increase, market share increase, and prevention of new...

Purpose – The purpose of this paper is to demonstrate that exhibitors, by relying on the now‐outdated Schramm model of communication, are wasting effort and at the same time generating worse results from their exhibition activities than might otherwise be the case....

Purpose – Trade shows have played a prominent role in the corporate communication mix for many years. Enterprises use these multifunctional communication platforms to pursue a wide variety of objectives. The purpose of this paper is to, on the one hand, to examine the extent to which trade...

Purpose – The purpose of this paper is to explore the circumstances under which the retailers' use of the buying group's brand name may benefit them. Design/methodology/approach – A sample of 121 retailers of home appliances, members of a buying group, provided useful information about the...

Purpose – The purpose of this paper is to trace the cultural roots of the presently ongoing crisis. Design/methodology/approach – The approach is to collect rankings of perceived goals of business leaders in 17 countries, from their employees who are attending evening MBA courses. Findings...