Search Results - subject:"STRATEGIC POSITIONING"

Zaharia, Valentina; Dogaru, Mirela - In: Annals - Economy Series 4 (2011) December, pp. 227-230

audience. Such concepts as strategic positioning, relational marketing, management of the relationship with the consumer …

Persistent link: https://www.econbiz.de/10010540399

ИМПЕРАТИВЫ СТРАТЕГИЧЕСКОГО ПОЗИЦИОНИРОВАНИЯ ВЫСШИХ УЧЕБНЫХ ЗАВЕДЕНИЙ НА РЫНКЕ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ

СВЕКАТОВСКИ Р.И. - In: Вестник Южно-Уральского … (2010) 3, pp. 94-98

Статья посвящена проблемам стратегического позиционирования высших учебных заведений. Автором рассмотрены факторы, определяющие государственную поддержку...

Persistent link: https://www.econbiz.de/10011237660

MATRIX APPROACH OF STRATEGIC POSITIONING IN THE HOSPITALITY INDUSTRY

Petcu, Monica; David-Sobolevschi, Iulia - In: Theoretical and Applied Economics 05(534)(supplement) (2009) 05(534)(supplement), pp. 134-142

situation, individually. In this context, we propose a matrix approach of the strategic positioning of the reception structures …

Persistent link: https://www.econbiz.de/10008763611

Silence: the golden strategy?

Thomas, Mark - In: Strategic Direction 31 (2015) 1, pp. 1-2

Purpose – The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to send his more media savvy, Number 2, Sheryl...

Persistent link: https://www.econbiz.de/10015013304

Sustainable development and guidance for entrepreneurship in unfavoured regions : the case of the Alentejo region

Fragoso, Rui Manuel de Sousa - In: World review of entrepreneurship, management and … 11 (2015) 4, pp. 358-376

Persistent link: https://www.econbiz.de/10011442353

Dominant designs, innovation shocks, and the follower's dilemma

Argyres, Nicholas S.; Bigelow, Lyda S.; Nickerson, … - In: Strategic management journal 36 (2015) 2, pp. 216-234

Persistent link: https://www.econbiz.de/10011398530

Strategic positioning and strategic types of small firms

María García-Pérez, Ana; Yanes-Estévez, Vanessa; … - In: Journal of Small Business and Enterprise Development 21 (2014) 3, pp. 431-449

strategic positioning of SMEs (Lavie and Fiegenbaum, 2000, 2003) according to the importance that their managers give to … adaptive firms followed by narcissist ones: numerous SMEs focus their attention on internal SRPs. SMEs strategic positioning … drawing a map of the strategic positioning of SMEs, based on their SRPs (Lavie and Fiegenbaum (2000, 2003) and by linking the …

Persistent link: https://www.econbiz.de/10014903748

Emerging market firms: measuring their success with strategic positioning maps

Kumar Singal, Ajay; Kumar Jain, Arun - In: Journal of Business Strategy 35 (2014) 1, pp. 20-28

level. Accordingly, the authors propose a new conceptual framework, referred to as the “strategic positioning map” (SPM …

Persistent link: https://www.econbiz.de/10014847050

Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?

D. Banker, Rajiv; Mashruwala, Raj; Tripathy, Arindam - In: Management Decision 52 (2014) 5, pp. 872-896

Purpose – The purpose of this paper is to investigate the relationship between the strategic positioning of firms and … the analysis, factor analysis is used to determine firms’ strategic positioning. The resulting factor scores are … subsequently used in regression analysis to investigate the sustainability of performance based on the strategic positioning of …

Persistent link: https://www.econbiz.de/10014935514

Emerging market firms : measuring their success with strategic positioning maps

Singal, Ajay Kumar; Jain, Arun Kumar - In: Journal of business strategy 35 (2014) 1, pp. 20-28

Persistent link: https://www.econbiz.de/10010245964