Search Results - subject:"STRATEGIC POSITIONING"

Rosenkranz, Stephanie; Weitzel, Utz - In: International Journal of the Economics of Business 14 (2007) 1, pp. 135-149

In this paper we use a simple linear demand structure to analyze firms' and alliances' strategic positioning with … resources for strategic positioning changes markedly when a firm enters an alliance: the general investment level decreases with …

Persistent link: https://www.econbiz.de/10005471678

Comparative Analysis of Strategic Management Accounting in German- and English-Language General Management Accounting Textbooks

Hoffjan, Andreas; Wömpener, Andreas - In: Schmalenbach Business Review (sbr) 58 (2006) 3, pp. 234-258

We analyze the handling of strategic management accounting in the 20 general management accounting textbooks that are perceived as most important in German- and in English-speaking countries. Our analysis shows that strategic management accounting is not integrated into textbooks within a...

Persistent link: https://www.econbiz.de/10005814397

The “Comparative Analysis of Spas” — An instrument for the re‐positioning of spas in the context of competition in spa and health tourism

Fontanari, Martin; Kern, Alexandra - In: Tourism Review 58 (2003) 3, pp. 20-28

No tourist segment is at present marked by such a massive expansion of offers like the ones of spa tourism. Today, only in Germany more than 350 medicinal baths and spas try to position themselves on the market highly demanded “self‐payers” (see Deutscher Heilbäderverband 2002, p....

Persistent link: https://www.econbiz.de/10015034131