In the specific case of maritime transport, one of the most notable examples of digitalization is smart ports. Their positive impact on the supply chain is enabling processes to be optimized through smarter production. In the case of Spain, the Spanish public entity Puertos del Estado (Puertos...

In the specific case of maritime transport, one of the most notable examples of digitalization is smart ports. Their positive impact on the supply chain is enabling processes to be optimized through smarter production. In the case of Spain, the Spanish public entity Puertos del Estado (Puertos...

В статье освещаются вопросы маркетингового исследования через SWOT-анализ для принятия стратегического решения, его место в методах исследования, технология...

The aim of this paper is to question a visual instrument adopted by some theorists and practitioners in Romania, the SWOT Analysis. Starting from the model currently in use the authors proves using both the term analysis as well as the methodology of drawing up the table named “the SWOT...