Mostafa, Rania B.; Hefny, Lamiaa I. - In: International Journal of Customer Relationship … 7 (2016) 1, pp. 1-26
and safety and security measures in the tourism industry. Data were collected from 104 managers of travel agencies …, this study supported the importance of safety and security measures in improving the firm performance because they … performance. The research highlights the importance of innovative services marketing strategy and safety and security measures for …
