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Net audiences : a comparison of the
Sainsbury
Normal
Method
and the Sainsbury Weighted Method
Anesbury, Zachary William
;
Driesener, Carl Barrie
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1591-1610
Persistent link: https://www.econbiz.de/10012395568
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