The article forms characteristic definitions of marketing sales channels, analyses advantages and shortcomings of such channels of distribution of products for small production enterprises, marks out a position of the wholesale market as a direct and indirect sales channel, and marks advantages...

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...