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Commit on effort or sales? : value of commitment in live-streaming e-commerce
Xiao, Yongbo
;
Yu, Jing
;
Zhou, Sean Xiang
- In:
Production and operations management : the flagship …
33
(
2024
)
11
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10015484630
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