Purpose The purpose of this paper is to explain to what extent digitization is an opportunity to international development of the firm by drawing on the international expansion of the French Decathlon group. The retailer and manufacturer have adopted a number of interesting strategies, following...

Purpose – The purpose of this paper is to examine similarities and differences of current state of initial sales training practices of both domestic and multinational corporations (MNCs) in Egypt. This paper begins by reviewing the cross-cultural sales training research and developing...

Aims by means of a survey carried out in North East England, to measure the relevant attitudes to lamb and establish criteria for changing both these attitudes and actual buying behaviour. Examines the promotional strategies which could be used by marketing managers to check declining sales....