Search Results - subject:"Sales forecasting"

New Product Life Cycle Curve Modeling and Forecasting with Product Attributes and Promotion : A Bayesian Functional Approach

Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; … - 2022

New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...

Persistent link: https://www.econbiz.de/10014085745

Virtual reality in new product development : insights from prelaunch sales forecasting for durables

Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179

Persistent link: https://www.econbiz.de/10013258858

Customer-centric sales forecasting model: RFM-ARIMA approach

Londhe, Sanket Tanaji; Palwe, Sushila - In: Business Systems Research (BSR) 13 (2022) 1, pp. 35-45

discard the segments that are irrelevant to the business. Then we use the ARIMA model to do the sales forecasting for the …

Persistent link: https://www.econbiz.de/10015408664

Customer-centric sales forecasting model : RFM-ARIMA approach

Londhe, Sanket Tanaji; Palwe, Sushila - In: Business systems research : a system view accross … 13 (2022) 1, pp. 35-45

discard the segments that are irrelevant to the business. Then we use the ARIMA model to do the sales forecasting for the …

Persistent link: https://www.econbiz.de/10013542067

Forecasting own brand sales : does incorporating competition help?

Li, Wei; Fok, Dennis; Franses, Philip Hans - 2019

Persistent link: https://www.econbiz.de/10012149723

CONCEPTUAL DELIMITATIONS REGARDING THE SALES FORECASTING METHODS. CASE STUDY FOR THE SEASONAL COEFFICIENT METHOD

Dragomirescu, Simona Elena; Solomon, Daniela Cristina - In: Studies and Scientific Researches. Economics Edition (2014) 19

One of the most important stages in the budget drafting process is the sales forecasting. As a matter of fact, the … the financial position of the company. Sales forecasting starts with analyzing the turnover over a longer period of time … of sales, each company being able to choose one or more such methods. All the sales forecasting methods have advantages …

Persistent link: https://www.econbiz.de/10011085428

Looking inside the magic 8 ball : an analysis of sales forecasts using Italian firm-level data

Tito, Maria D. - 2017

Persistent link: https://www.econbiz.de/10011708497

Sales Forecasting in the Context of Seasonal Activities and Company Sustainable Growth

Stancu, Ion; Stancu, Dumitra; Dumitrescu, Dalina; … - In: Amfiteatru Economic Journal 17 (2015) 40, pp. 1054-1067

The paper presents the use of the "time series model" to forecast the quarterly and yearly sales for a company with busi ness seasonality. These sales forecasts will represent the fundamental basis for estimating the external financing, using the percentage to sales method. Sales growth rates...

Persistent link: https://www.econbiz.de/10011724990

Sales forecasting in the context of seasonal activities and company sustainable growth

Stancu, Ion; Stancu, Dumitra; Dumitrescu, Dalina; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 1054-1067

The paper presents the use of the “time series model” to forecast the quarterly and yearly sales for a company with busi ness seasonality. These sales forecasts will represent the fundamental basis for estimating the external financing, using the percentage to sales method. Sales growth...

Persistent link: https://www.econbiz.de/10011824431

Improving short-term demand forecasting for short-lifecycle consumer products with data mining techniques

Maaß, Dennis; Spruit, Marco; de Waal, Peter - In: Decision Analytics 1 (2014) 1, pp. 1-17

Today's economy is characterized by increased competition, faster product development and increased product differentiation. As a consequence product lifecycles become shorter and demand patterns become more volatile which especially affects the retail industry. This new situation imposes...

Persistent link: https://www.econbiz.de/10011656506