Search Results - subject:"Sales funnel"

Human vs. automated sales agents : how and why customer responses shift across sales stages

Adam, Martin; Roethke, Konstantin; Benlian, Alexander - In: Information systems research : ISR 34 (2023) 3, pp. 1148-1168

Persistent link: https://www.econbiz.de/10014384219

Omnichannel banking economy

Vasiliev, Sergey A.; Serov, Eugene R. - In: Risks 7 (2019) 4, pp. 1-11

the cost of sales at various stages of the life cycle of sales (sales funnel) are considered. An economic … and build a factor analysis of conversion through a sales funnel. …

Persistent link: https://www.econbiz.de/10013200533

Omnichannel banking economy

Vasiliev, Sergey A.; Serov, Eugene R. - In: Risks : open access journal 7 (2019) 4/115, pp. 1-11

the cost of sales at various stages of the life cycle of sales (sales funnel) are considered. An economic … and build a factor analysis of conversion through a sales funnel. …

Persistent link: https://www.econbiz.de/10012127767

Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework

J. D’HAEN; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013

This article discusses a model designed to help sales representatives acquire customers in a business-to-business environment. Sales representatives are often overwhelmed by available information, so they use arbitrary rules to select leads to pursue. The goal of the proposed model is to...

Persistent link: https://www.econbiz.de/10011083199

ВЫРАВНИВАНИЕ МАРКЕТИНГА И ПРОДАЖ НА ПРЕДПРИЯТИИ

НИКОЛАЕВНА, СОЛОМЯНЮК НАТАЛИЯ - In: Бизнес Информ (2013) 3, pp. 354-358

Целью статьи является исследование категорийного аппарата понятия «выравнивание маркетинга и продаж», которое широко используется в практической...

Persistent link: https://www.econbiz.de/10011216579

Levelling Marketing and Sales at an Enterprise

Solomyanyuk Nataliya M. - In: Business Inform (2013) 9, pp. 354-358

analysis of foreign and domestic views on definition of the "sales funnel" notion as a methodical approach when planning … marketing at an enterprise. It studies main stages of building up the sales funnel. It pays significant attention to describing … the "lead" notion, its types, classification and generalisation as one of the stages of building up the sales funnel. The …

Persistent link: https://www.econbiz.de/10010705705