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  • Search: subject:"Sales response functions"
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Year of publication
Subject
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MCMC estimation 3 Sales response functions (SRF) 3 beer consumption 2 marketing budget models 2 optimal budget allocation 2 Beer consumption 1 MCMC 1 Marketing budget models 1 Optimal budget allocation 1 Sales response functions 1 model choice 1 pharma-marketing 1 simultaneous estimation 1 stochastic derivative constraints 1
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Online availability
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Free 4
Type of publication
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Book / Working Paper 4
Type of publication (narrower categories)
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Working Paper 1
Language
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English 4
Author
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Polasek, Wolfgang 4
Institution
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Rimini Centre for Economic Analysis (RCEA) 2 Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS) 1
Published in...
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Working Paper Series / Rimini Centre for Economic Analysis (RCEA) 2 Economics Series / Department of Economics and Finance Research and Teaching, Institut für Höhere Studien (IHS) 1 Reihe Ökonomie / Economics Series 1
Source
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RePEc 3 EconStor 1
Showing 1 - 4 of 4
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Marketing response models for shrinking beer sales in Germany
Polasek, Wolfgang - 2012
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic beverages. I use the approach of sales response function (SRF) models as in Polasek and Baier (2010) and adapt it to time series observation of beer sales for simultaneous estimation....
Persistent link: https://www.econbiz.de/10010290974
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Marketing Response Models for Shrinking Beer Sales in Germany
Polasek, Wolfgang - Department of Economics and Finance Research and … - 2012
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic beverages. I use the approach of sales response function (SRF) models as in Polasek and Baier (2010) and adapt it to time series observation of beer sales for simultaneous estimation....
Persistent link: https://www.econbiz.de/10009652537
Saved in:
Cover Image
Marketing Response Models for Shrinking Beer Sales in Germany
Polasek, Wolfgang - Rimini Centre for Economic Analysis (RCEA) - 2011
Beer sales in Germany are confronted for several years with a shrinking market share in the market of alcoholic beverages. I use the approach of sales response function (SRF) models as in Polasek and Baier (2010) and adapt it to time series observation of beer sales for simultaneous estimation....
Persistent link: https://www.econbiz.de/10009364169
Saved in:
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Endogeneity and Exogeneity in Sales Response Functions
Polasek, Wolfgang - Rimini Centre for Economic Analysis (RCEA) - 2010
Endogeneity and exogeneity are topics that are mainly discussed in macroeconomics. We show that sales response … functions (SRF) are exposed to the same problem if we assume that the control variables in a SRF refl ect behavioral reactions …
Persistent link: https://www.econbiz.de/10008483765
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