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~person:"Hütter, Wolfgang J."
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Online-Marketing"
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Hütter, Wolfgang J.
Gázquez-Abad, Juan Carlos
Chevalier, Judith A.
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Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
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