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~subject:"Markenführung"
~isPartOf:"European research studies"
~isPartOf:"The international review of retail, distribution and consumer research"
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Markenführung
Sales promotion
18
Verkaufsförderung
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Consumer behaviour
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European research studies
The international review of retail, distribution and consumer research
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
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International journal of retail & distribution management
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Journal of Asian finance, economics and business : JAFEB
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Marketing letters : a journal of research in marketing
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Brand the Future : systematische Markenentwicklung im B2B
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California management review
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Economic research report
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European journal of marketing : EJM
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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INSEAD Working Paper
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Innovative Markenführung und -implementierung
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Integrated marketing communication
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of intelligent enterprise
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1
Promotion in emerging markets
Akhmetshin, E. M.
;
Ilyasov, R. H.
;
Sverdlikova, E. A.
; …
- In:
European research studies
21
(
2018
)
2
,
pp. 652-665
Persistent link: https://www.econbiz.de/10012221777
Saved in:
2
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
3
An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
Saved in:
4
Push-based brand awareness : the role of product availability and in-store merchandising
Kucuk, S. Umit
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 201-213
Persistent link: https://www.econbiz.de/10009260854
Saved in:
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