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~subject:"Markenführung"
~isPartOf:"Integrated marketing communication"
~isPartOf:"Cutting edge international research"
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Markenführung
Sales promotion
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Integrated marketing communication
Cutting edge international research
Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Journal of marketing research : JMR
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Journal of retailing
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The international review of retail, distribution and consumer research
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International journal of retail & distribution management
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Journal of Asian finance, economics and business : JAFEB
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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A reader in marketing communications
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Australasian marketing journal
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Brand the Future : systematische Markenentwicklung im B2B
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CUDARE working paper series
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Economic research report
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European journal of marketing : EJM
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European research studies
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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INSEAD Working Paper
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Innovative Markenführung und -implementierung
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
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Sales promotions : boom or bust for brand loyalty?
Hardman, Michael
-
2007
Persistent link: https://www.econbiz.de/10003548945
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