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~subject:"Markenführung"
~isPartOf:"Integrated marketing communication"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
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Markenführung
Sales promotion
5
Verkaufsförderung
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Brand management
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Brand image
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Emotion
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Event marketing
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Impulse Buying Behavior
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Low-cost strategy
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Market segmentation
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Marketingmanagement
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Niedrigpreisstrategie
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Post-Purchase Cognitive Dissonance
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Post-purchase Emotions
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Integrated marketing communication
Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
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Inventi impact: retailing & consumer services
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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A reader in marketing communications
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Australasian marketing journal
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Brand the Future : systematische Markenentwicklung im B2B
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CUDARE working paper series
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California management review
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
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Economic research report
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European journal of marketing : EJM
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European research studies
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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INSEAD Working Paper
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Innovative Markenführung und -implementierung
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of intelligent enterprise
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Linking emotional brand attachment and
sales
promotion
to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
2
Factors influencing purchase intention on private label products
Maharani, Nina
;
Helmi, Arief
;
Mulyana, Asep
;
Hasan, Meydia
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 939-945
Persistent link: https://www.econbiz.de/10012671840
Saved in:
3
Sales promotions : boom or bust for brand loyalty?
Hardman, Michael
-
2007
Persistent link: https://www.econbiz.de/10003548945
Saved in:
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