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~subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Markenführung
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International journal of advertising : the review of marketing communications
European research studies
Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Australasian marketing journal
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Innovative Markenführung und -implementierung
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International journal of contemporary hospitality management
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Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
2
Promotion in emerging markets
Akhmetshin, E. M.
;
Ilyasov, R. H.
;
Sverdlikova, E. A.
; …
- In:
European research studies
21
(
2018
)
2
,
pp. 652-665
Persistent link: https://www.econbiz.de/10012221777
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