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~subject:"Markenführung"
~person:"Anand, Manoj"
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Search: subject:"Sales-promotion"
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South Asian journal of management : SAJM
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An empirical study on the relevance of advertising,
sales
promotion
, R&D and training and development expenses on firm value in the Indian context
Anand, Manoj
;
Singh, Jagandeep
;
Gandhi, Karan
- In:
South Asian journal of management : SAJM
25
(
2018
)
3
,
pp. 7-31
Persistent link: https://www.econbiz.de/10012011195
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