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~subject:"Markenführung"
~person:"Asif, Mirza Huzaifa"
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Markenführung
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Emotional Brand Attachment
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Asif, Mirza Huzaifa
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Linking emotional brand attachment and
sales
promotion
to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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