//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Selling"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sales-promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Selling
Sales promotion
1,940
Verkaufsförderung
1,905
Consumer behaviour
826
Konsumentenverhalten
826
Sales-promotion
427
Preismanagement
308
Pricing strategy
308
Einzelhandel
281
Retail trade
273
Theorie
208
Theory
208
Marketingmanagement
191
Werbewirkung
179
Werbung
178
Advertising effects
177
Marketing management
177
Advertising
163
Marketing
163
Beziehungsmarketing
158
Relationship marketing
158
USA
155
United States
154
Deutschland
145
Germany
134
Verkauf
132
Brand management
127
Online retailing
117
Online-Handel
117
Online-Marketing
114
Internet marketing
112
Rabatt
105
Rebate
102
Salespeople
98
Verkaufspersonal
98
Ladengestaltung
84
Store design
84
Markenartikel
83
Brand
79
more ...
less ...
Online availability
All
Undetermined
84
Free
36
Type of publication
All
Article
158
Book / Working Paper
87
Type of publication (narrower categories)
All
Article in journal
144
Aufsatz in Zeitschrift
144
Aufsatz im Buch
14
Book section
14
Graue Literatur
9
Non-commercial literature
9
Guidebook
8
Ratgeber
8
Lehrbuch
7
Textbook
7
Arbeitspapier
6
Working Paper
6
Amtsdruckschrift
3
Bibliografie
3
Government document
3
Collection of articles of several authors
2
Einführung
2
Sammelwerk
2
CD-ROM, DVD
1
Case study
1
Checkliste
1
Conference paper
1
Fallstudie
1
Hochschulschrift
1
Konferenzbeitrag
1
Thesis
1
more ...
less ...
Language
All
English
225
German
20
Author
All
Johnston, Mark W.
4
Marshall, Greg W.
4
Martin, Jennifer S.
4
Perloff, Jeffrey M.
4
Villas-Boas, Sofia
4
Arora, Neeraj
3
Honeycutt, Earl D.
3
Moon, Sangkil
3
Sivakumaran, Bharadhwaj
3
Abril Barrie, Carmen
2
Alavi, Sascha
2
Avdulaj, Jonida
2
Berck, Peter
2
Boettke, Peter J.
2
Briesch, Richard A.
2
Brown, Jennifer
2
Cheng, T. C. E.
2
Cohen, Justin
2
Duch-Brown, Néstor
2
Friend, Scott B.
2
Grzybowski, Lukasz
2
Gupta, Sachin
2
Habel, Johannes
2
Hackley, Christopher E.
2
Henderson, Ty
2
Huang, Rui
2
Johnson, Jeff S.
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Leeson, Peter T.
2
Lemke, Jayme S.
2
Loureiro, Sandra Maria Correia
2
Malshe, Avinash
2
Mantrala, Murali K.
2
Marks, Robert E.
2
Mullin, Roddy
2
Palmatier, Robert W.
2
Redler, Jörn
2
Rosen, Keith
2
more ...
less ...
Institution
All
Schottland / Government
1
United States / Congress / Joint Committee on Atomic Energy / Subcommittee on Communities
1
epubli GmbH
1
Published in...
All
Journal of business research : JBR
8
Journal of retailing and consumer services
8
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing research : JMR
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
The journal of personal selling & sales management : JPSSM
4
International journal of retail & distribution management
3
The international review of retail, distribution and consumer research
3
Vision : the journal of business perspective
3
Business Guides on the Go
2
CUDARE working paper series
2
European journal of marketing : EJM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of business-to-business marketing
2
Journal of marketing
2
Psychology & marketing
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
... für Dummies
1
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
California management review
1
Chicago Booth Research Paper
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Cutting edge international research
1
DVZ Praxis
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Department of Economics discussion paper series / University of Oxford
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Discussion paper / Department of Economics, Colgate University
1
more ...
less ...
Source
All
ECONIS (ZBW)
243
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
245
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
Linking emotional brand attachment and
sales
promotion
to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
6
Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
7
Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.
;
Redler, Jörn
;
Pagel, Sven
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
Saved in:
8
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
9
Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
10
Airline brand equity : do advertising and
sales
promotion
matter? : an empirical evidence from UAE traveler's perspective
Mahadin, Bushra K.
;
ElSamen, Amjad A. Abu
;
El-Adly, …
- In:
International journal of organizational analysis
31
(
2023
)
6
,
pp. 2031-2058
Persistent link: https://www.econbiz.de/10014432118
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->